Feedback processes vary from setting to setting. A number of structured activities may take place before, during and after assessment.
Before Assessment. It's never a good idea to simply begin assessing people. Some of these preparatory steps may be necessary.
• Educate people about 360
• Resolve issues related to 360
• Integrate 360 into the performance management system
• Develop customized competency lists
• Reinforce feedback skills
• Reinforce performance coaching skills
• Conduct orientation briefings
• Train administrators to use the software
• Conduct pilot assessment projects
• Train internal facilitators to lead interpretation and planning sessions
During Assessment. Organizations that want to take care of administration and scoring internally can purchase in-house administration software to manage all aspects of the feedback process. If they want to outsource these functions, they can contract for these services from external organizations that act as a service bureau. Generally, assessment administration involves these tasks:
• Set up a customized assessment project on the software
• Prepare and distribute respondent questionnaires
• Collect and transfer data to the system
• Customize, print and bind individual reports
• Customize and print needs assessment reports
After Assessment. The payoff of 360 comes in the follow-up.
• Facilitate group feedback sessions
• Facilitate supplemental feedback sessions
• Facilitate planning sessions
• Coach individual development planning
• Incorporate a structured program of follow-up reinforcement: continued learning, ongoing feedback, coaching and accountability

